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Marketing & Distribution

It has been the result of persistent efforts and special emphasis on quality of Raw Material and Finished Milk Products, that the demand of milk products from “HF-Super” brand has been increasing day by day. At present 30 vehicles are engaged for supplying milk & Milk products in the various towns of the States of Himachal Pradesh, Punjab, Chandigarh and Haryana. The quality of “HF-Super” products has been maintained as such that during the last 5 years the demand of just its Pasteurized Packaged Milk went up to the extent of 1,50,000 Liters per day and is likely to increase further.

Expanding its operations internationally, Chanakya Dairy has been working with Apex Emirates General Trading Company in the middle east with estimated turnover of USD 1.0 Million a year. The company has also received many enquiries for Skimmed Milk Powder & Ghee from several other countries. For the last 5 years, “HF-Super” has been taking pride in exporting Pure Ghee to Dubai where the Quality has been well accepted by the consumers.

The company is confident that the existing strong Marketing force of “HF-Super” will greatly help identify additional potential areas for marketing of the new products, namely UHT Milk, Processed Cheese, Mozzarella Cheese, Yogurt Drinks & Sweetened Condensed Milk directly to consumers through the effective sales network.