It is our firm belief that unless Raw Material i.e. milk, is fresh and hygienically procured, the quality norms can never be achieved even after having processed through the best available machinery and equipment. To achieve this, the testing of Raw Milk both at Village Level Collection Centres (VLCCs) and Milk Chilling Centres (MCCs) and at the level of Central Dairy Plant is done according to the strictly laid-down quality norms of the company. At the same time we ensure that the milk producers receive better remunerations of their produce (milk) throughout the year. Due to increased market demand and stringent competition perceived in future, A large scale program to expand and spread the milk procurement network in the region is already underway headed by our most qualified team.
The Company operates 60 milk procurement routes in different parts of the region. About 650 Village Level Collection Centres (VCCs) and 9 Milk Chilling Centres (MCCs) have been established in the region to achieve the goal. The milk producers are educated by our well experienced field officers about the rearing & up-keep of milch-animals and also maintaining the hygienic conditions during milk production. After milk is collected at the VLCs/MCCs, the sum is quickly transported to the Central Dairy Plant so that the freshness and purity of milk remains intact-thus eliminating the role of middlemen and avoiding adulteration or deterioration of quality in any manner.
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